Built for Movement. Driven by Strategy.
Our Services
You need a marketing strategy that does more than look good — it drives predictable revenue, integrates with and improves your sales process, and positions your brand as a top choice in competitive B2B markets. Northway Consulting Group designs custom marketing plans for startups and ready to scale businesses.
For organizations needing leadership flexibility and immediate impact, we also offer Fractional CMO services that provide senior-level strategy, execution oversight, and cross-functional alignment without the delay or commitment of a full-time hire.
Position your brand for B2B success — with strategy, execution, and leadership that turn marketing into a measurable growth engine.
Market research, segmentation & positioning
Brand strategy & identity
Content & Social marketing
Digital advertising
Demand generation & lead management
Email & lifecycle marketing
Analytics, attribution & optimization
Partnerships & channel marketing
Strategy Consulting to Maximize Value and Scale Growth. Unlock predictable revenue, scalable sales operations, and high-value deals with a strategy partner that designs and executes outcomes — not just plans.
We identify high-margin products, underleveraged customer segments, and pricing opportunities. We craft customer and partner agreements that protect margins, reduce risk, and enable growth.
Strategic planning and execution: We work alongside your leaders to implement initiatives, remove execution barriers, and deliver quarterly results — not just slide decks.
Strategic partnerships in logistics: We identify, negotiate, and operationalize partnerships across carriers, 3PLs, freight marketplaces, tech providers, and enterprise shippers.
M&A value capture: We shape the narrative buyers want — increasing deal value and certainty. From post-deal integration and alignment, systems consolidation, and cultural integration, we deliver measurable results.
Unlock new revenue streams and operational efficiency with product consulting from Northway Consulting Group. We focus on the business side of the product and work with your tech teams to get results and scale your business.
Design and validate ancillary products — fuel cards, referral programs, loan and credit offerings, tire programs, service bundles, and more — tailored to your customers and competitive landscape.
We consult on CRM customization to optimize sales and marketing, as well as integrated client facing portals and mobile apps.
AI-enabled optimization: We advise and help you choose the right generative AI for your business, whether you need dynamic pricing, risk scoring for credit products, fraud detection, sales and marketing automation, or automated customer support.
About
our company
Northway Consulting Group was founded to bring clarity, structure, and strategic direction to logistics organizations navigating rapid change. The industry is evolving faster than ever — and leaders need a partner who understands both the operational details and the bigger strategic picture.
Contact Us
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